An Exclusive Interview with Lida Shelestova, CBDO at Gamzix
Interviewer: Daniel Velasquez (DV)
Respondent: Lida Shelestova (LS)
(DV): Ms Shelestova, thank you for your time and first of all, please tell our readers a bit about Gamzix!
LS: Hi! Thank you for the questions and time. Gamzix is my favorite theme to talk about!
(DV): Is the Gamzix team big? How many people are working on the creation of slots? Where is the headquarters located?
LS: Gamzix is a quite young company, established in early 2020. We started from 5 people and 5 slots and Today we have offices in Tallinn and Kyiv, totally 20 people in our team and 20 games in our portfolio.
(DV): What competitive advantage does your software have?
LS: As a CBDO I always look for the latest demand on the market and our team is there to create the best slots.
We offer a wide range of marketing tools:
- Branded games
- Free Spins by API
- Local and Network Tournaments
- Progressive Jackpot
- Achievement Free Spins – Local and Network
- Daily Bonus – Money Roll
Our new games have bonus games, buying free spins, retrigger and many more features to make the game attractive for the players.
(DV): What are the top three slots from Gamzix? Why do you like them?
LS: I can say that Really Hot Flaming Edition, 40 Chilli Fruits Flaming Edition and our latest release Sunny Coin: Hold the Spin are top slots for Gamzix. I like these games because they give a lot of excitement while playing, the mechanics are great. In Sunny Coin we created a very interesting bonus game, which allows a player to get the Jackpot in case of collecting 15 coins.
We pay attention to the graphics and sounds, our goal is to create a game which will give more emotions.
(DV): When will Gamzix be on the list of the top three slot providers? And who do you think are the top three today?
LS: I truly believe that Gamzix will reach the top in a few years, everyone in our Team tries to speed up and bring us there faster. We all understand that we work in such kind of business where hard work should go with luck and fortune. We are on the way!
Today’s top for my humble opinion is PragmaticPlay, Wazdan , Play’nGo, Yggdrasil – all of them create awesome games
(DV): What plans does Gamzix have for this year? What should your players’ fan community and operators look for?
LS: We started our business in a very tough conditions with Covid-19, but it encouraged us to be more effective to take positions on the market. We decided to create classic fruit slots at the start and offer players original games with simple mechanics. Now we understand that for this quarantine the market has absolutely changed and now there are many players who want slots to be interesting, not only reels spinning, but having bonus games with levels, buying Free Spins etc.
September 1st we plan to release a new slot GG Coin, September 15th we will release a new game GOGO Spinner which is a kind of instant game.
29-30 of September we plan to attend iGB in Amsterdam to meet colleagues and 15-18 of November we plan to exhibit on Sigma Malta and will be glad to meet everyone in person, hope quarantine will not happen again.
(DV): Gamzix is a new game supplier. Could you share some of the difficulties you’ve experienced and overcame?
LS: Oh! As I mentioned before, we started in January 2020, and just in a couple of months the pandemic started and everyone went to quarantine, the tradeshows, fairs, events all was closed, postponed and there was so small chance for us to make the business go live. In June the first batch of 5 games was ready and we started with PariMatch. This giant believed in us and we are very proud to be among their providers from the very beginning.
Gamzix itself is a private entity, we don’t belong to any big corporation and sometimes we feel like a tiny fish in a big ocean full of sharks. But, for 1,5 years we became the provider who is in TOP positions on the biggest casinos of CIS and I think that a good start.
(DV): Which partners were first to introduce the games this summer and is wider availability expected before the end of the year?
LS: When we release a new slot usually it’s available for all of our clients at once, we will make a prerelease of GG Coin slot exclusively for September for PariMatch. Till the end of 2021 we plan to release 5 more games, not only slots.