DraftKings Now Partnered with Genius Sports Group Limited
UK-based Genius Sports Group Limited is considered to be an innovator in the distribution of data, content, and solutions for closer interaction with sports fans. This company takes sports broadcasting to a whole new level, making fans even more connected to what is happening on the field or playing field. Not wanting to keep up with trends and technology developments, DraftKings, an American online sports betting operator, has entered into a comprehensive partnership with a British content provider.
The exact term of the agreement has not been announced, but it is known that it is “multi-year.” For the betting platform, the most valuable acquisition from the deal is the full set of data related to the American National Football League. Every player of any football club in this league will now be “under the microscope” of bettors who place bets using DraftKings. For the American betting operator, the British will collect detailed statistics for each athlete, including not only the player’s transition history but also the specifics of his team interaction with partners. For the fans, this means an even more subtle understanding of all the processes taking place within the team, which is not only interesting in itself but also allows them to even more accurately predict the outcomes of matches.
For DraftKings, the NFL is especially interesting since the parties agreed on an official betting partnership in April. However, in fact, Genius Sports Group Limited covers other leagues, and even other sports, in total, reviewing about 170 thousand fights around the world throughout the year. With such an active supply of statistics and content, DraftKings hopes to strengthen its position in the betting market.