It is not so easy to understand the history of the Gaming Innovation Group – the business has existed since 2008 and is engaged only in gambling, but at the same time in all aspects of this industry, and also regularly changes its location and, sometimes, the name. In particular, at the time of its foundation, it was a company with a Maltese registration and the name Donkr International Ltd. Today we know the company by the name mentioned above, and although its main office in Malta has survived, the registration has already become American.
Initially, the business started as a poker business – the office administered its own online forum Donkr. In 2012, the brand changed owners, and this almost immediately affected the vector of activity – almost immediately the Guts brand was launched, combining the functions of an online casino and a bookmaker’s office. It is thanks to this that the company first received gambling licenses, and some of the most prestigious are British and Maltese.
After this, the firm’s activities began to grow like a snowball. In addition to the aforementioned Guts, experienced gamblers have probably heard of Rizk, Betspin, Thrills – all this is owned by the Gaming Innovation Group, and there is also Kaboo Superlenny. Separately, the holding provides cloud software for online games called iGamingCloud. With such a scale, it is not surprising that the company’s revenue annually exceeds 100 million euros, and the shares are traded on the stock exchange in Oslo.
The company began investing in game development in 2017 when the GIG Games division was created. As mentioned above, today, it does not exist – more precisely, it has changed its sign. One gets the impression that the company simply considered the previous name unfortunate. It is the throwing around with the name of the developer that so far slows down the progress of the unit and does not allow it (under any of the names) to reach the top.