Playtech Conquers the US Market by Signing New Licensing Agreements
Four more US states will soon be able to playfully licensed products from Playtech. This will be possible thanks to the fact that the software giant has agreed to cooperate with Greenwood Racing, the company that controls its own network of casinos and racetracks. The proposed strategic partnership means that the company will soon open legal online casinos powered by Playtech in Michigan, Indiana, Pennsylvania, and New Jersey.
Playtech is an integral part of the larger FTSE 250, a company that was founded back in 1999 in Israel. Its founder, billionaire Teddy Sagi, has amassed his own fortune through a technology and real estate business. Now he is actively promoting his gaming software business to the US market. This is facilitated by a ruling of the local Supreme Court issued in 2018 – it allows each state to independently conduct gambling licensing. At the moment, Playtech is already present on the American market – Entain and bet365 operate in New Jersey with the participation of its software.
Playtech is doing just fine against the backdrop of the pandemic – the company has made the most of the positive from the fact that many gamblers found themselves locked in their homes without the ability to place land-based casinos. Now the brand employs about 6 thousand people around the world, and the company’s shares are only growing. The administration of the company has already commented on the signed agreement, saying that it is a great opportunity for them to further advance in one of the largest gambling markets in the world.