GiG – Gaming Innovation Group – is better known to casino operators than to players. Rather than focusing on individual slots, it provides the technology behind online casinos: the platform, the sportsbook, player account management and marketing services.
GIG
GiG (Gaming Innovation Group) is a B2B iGaming technology company providing casino platforms, sportsbook and services to operators.
About GiG
Gaming Innovation Group has been active in online gambling since the late 2000s and operates from Malta. It once ran consumer brands such as Guts Casino, then sold them to focus on business-to-business services. It is listed on the Oslo and Stockholm exchanges.
A well-known example of its work is the online casino it built and runs for New Zealand’s SkyCity Entertainment Group – read our news story on the GiG and SkyCity launch.
What GiG Offers
- Casino platform – the technology operators use to run their sites.
- Sportsbook – betting technology and trading.
- Managed services – CRM, compliance, marketing and front-end development.
- Game content – access to games from many studios through the platform.
What It Means for Players
If a casino runs on GiG technology, you will not usually see the name, but the platform affects things like the site’s speed, the game lobby and the account tools. As always, the most important checks are the casino’s licence, terms and payouts – see our casino reviews.
Posted by Daniel Velasquez
FAQ
What does GiG do?
GiG provides online casino and sportsbook platforms, plus marketing and managed services, to gambling operators.
Does GiG make slots?
GiG mainly offers platform technology and gives operators access to games from many studios, rather than focusing on its own slots.