The first fact that will inspire respect for the Aristocrat brand: a company with this name appeared back in 1953. It is quite obvious that in those days there could be no question of any online gambling because the company completely focused on the development of slots, which would now be called classic.
Already in 1956-1958, the brand’s products were fired for the first time – the Clubmaster slot machine became a real hit in the homeland of the company, Australia. Today it does not look so glamorous and attractive, which the developers themselves admit, but at the time it was a real breakthrough.
To understand how the described above machine has “entered” the users, it is enough to clarify: within the next decade, Aristocrat entered the global market. In 1961, the Aristocrat Nevada assault rifle was released specifically for Las Vegas establishments, at about the same time the conquest of European markets began.
The 70s continued the trend of brand development. It was during this decade that Aristocrat launched the world’s first five-reel slot machine. In 1979, the brand’s first fully electronic development appeared under the name Wild West.
In the 80s, the team not only established itself in the European market but even opened its own office in London – the situation required a direct presence next to active clients. At the same time, the Microstar sub-brand appeared, which later also achieved certain success. The development of the company was also facilitated by the fact that in 1986 American legislation changed: gambling halls were allowed not to buy machines but to rent them. In this regard, the number of “points” has increased.
In the 90s, the company introduced the Hyperlink Gaming System to the market. The developers loudly call this one of the largest Australian developments in history, along with the Wi-Fi protocol and the bionic ear, but we, with all due respect, note that the provider goes too far here. The innovation turned out to be useful for the industry, but nothing more.
In 2000, Aristocrat received an operating license from the state of Nevada, where, among other things, Las Vegas is located. In Macau, another gambling capital of the world, the brand was already present at that time. However, until 2013, the company did not go online – until the moment when the first multiplayer game, Madness Acquisition, appeared. After that, the gears finally began to spin, and the provider began to slowly but surely conquer the online market, not forgetting the need to release new slots and port their old “analog” toys to mobile platforms.